We believe that each organisation poses unique challenges and that is why we set up customized teams for every one of our projects.

R2 brings together an extensive network of top-level professionals in the fields of design, journalism, marketing and media development.


Fernando Rapa Carballo has worked as Art Director for media such as the sports newspaper Olé (Argentina), Clarín (Argentina), El Comercio (Peru), Corriere della Sera (Italy), Gazzeta dello Sport (Italy), Il Sole 24 Ore (Italy), ADN (Spain), El Observador (Uruguay), Lance! (Brazil), Il Giornale di Sardegna (Italy), Milenio (Mexico) y Diário de Notícias (Portugal). Between 2007 and 2012, he was the Art Director of Público (Spain), a work that was awarded by the Society of Newspaper Design, ÑH, Malojief, Premis Laus, European Design Awards and the Art Directors Club of Europe.


Pablo Martín Ruiz has worked as Art Director in the re-design of print and digital publications, including O Globo (Brazil), Daily Mirror (UK), Gazzetta dello Sport (Italy), O Estado Sao Paulo (Brazil) y Gazet Van Antwerpen (Belgium), among others. Previously, he was Editor at the Design Department of Clarín newspaper in Argentina, where he was awarded with the Golden and Silver Medals of the Society of News Design.


Albert Salord has been a consultant in digital and editorial strategy for a long list of international media such as Johnston Press Group (UK), France Soir (France), El Comercio (Peru), Giornale di Brescia (Italy), El Deber (Bolivia), La Prensa (Honduras), among others. He started his career as a journalist at EFE News Agency, where he was a foreign reporter in Colombia and Multimedia Editor for Central America. Between 2010 and 2015, he was project manager at the international media consulting firm Sol361 – Cases i Associats.


BCN +34 93 393 12 33
BOG +34 648 69 88 10


Joan d’Austria 86 (bajos)
Poble Nou 08018

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Calle 70A # 10A – 36 Piso 2
Bogotá, Colombia

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© R2 Media Factory 2018 – CIF B67032474